General

Knowing Your Audience

Do you know your audience?  I mean really know your audience?  We often think we do.  We make assumptions about who they are, what they are interested in, their values, and what they might need.  Years ago, while working in east Texas, I found out what a poor judge I could be.

I was working at a campground in the piney woods where the pines grew thick and tall.  On one of my early weekends, a section of the campground became occupied by guys riding Harleys and wearing lots of black leather.  Once they settled in, they wasted no time in breaking out their beer.  At this site, it was fine as long as you stayed on your campsite.  It was late afternoon and I thought we were in for an evening of trouble.

Imagine my surprise, when they and their families showed up for the evening program.  While I was avoiding them, their wives and children had driven in from the Dallas area.  They all seemed to enjoy the program.  They asked lots of questions and we enjoyed getting to know each other.  I helped the guys plan a road trip to take in the beauty of the forest.   I helped their families plan a day of swimming, hiking, and other adventures.  We all settled in to a nice, quiet evening.

I’ve often thought about that experience and what it taught me.  Appearances can be misleading.  Only when you visit with someone, can you begin to know them.

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Representation Matters

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Texas Juneteenth Day Celebration, 1900 (Austin History Center, Austin Public Library) Source: http://www.pbs.org/wnet/african-americans-many-rivers-to-cross/history/what-is-juneteenth/

One day I pulled into a Connecticut gas station to check the air pressure on my tires. The weather was typical New England gray and chilly early Spring, so I didn’t want to spend more time outside my warm truck than necessary, but had noticed some slightly squealing on turns that concerned me. I hopped out, grabbed my pressure gauge and a couple of quarters for the air machine, and started popping the caps off of each suspicious looking tire. Ten minutes later I was ready to go; just another unmemorable stop at an unmemorable spot, destined to be forgotten within the week. One minute later it became an experience that has resurfaced in my mind at opportune moments for over fifteen years. Just as I was climbing back into the pickup, a woman approached me. Comfortable looking, dressed well, probably in her mid to late 50s. The car she had exited was a decent-looking sedan, but nothing too fancy. I thought maybe she was lost, as this was the time before smartphone maps, when people would print out mapquest directions and try not to crash into other cars as they rechecked their turns. She seemed nervous but excited, though, which was a strange combination.

“Excuse me, I’m sorry to bother you, but could you show me how to do that?”

As I walked her through the steps, we chatted. All her life, anything to do with cars was a man’s game. She drove every day, but knew barely anything about cars: how to check her oil, how to change a tire, how to work an air pressure gauge. It was all supposed to be very complicated and involved, far too much for her to understand. She’d wanted to know how to change that, but it wasn’t until she saw another woman doing it did she get the nerve to say, “I want to know how to do that, too.” The mystery disappeared. This was simple, straightforward, and vital to the safety of any driver or passenger in her car. And now she could do it, too.

Representation matters.

Many of you have seen the Wonder Woman movie out now, or at the very least seen the avalanche of articles about it: the women-only screenings, the lists of kindergarteners who now have female superheroes to emulate, the adult women who didn’t expect to find themselves crying in the theaters, moment after moment. Being able to see that representation is vital to something in our very core, our very ability to see ourselves in those roles, to see ourselves as more than a bystander, a victim, or a sidekick to the real hero.

Representation matters.

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Mildred Jeter and Richard Loving (By Source, Fair use, https://en.wikipedia.org/w/index.php?curid=13624396)

Yesterday we celebrated fifty years since the Love vs Virginia civil rights case ensured that interracial marriage was legal in the United States of America. Three years before that ruling, on June 12th in 1963, civil rights paragon Medgar W. Evers was assassinated in his driveway by a white supremacist. It took three attempts to get a jury to convict him. Yesterday, also on June 12th, we remembered a horrific hate crime, the Pulse Nightclub shooting, that took the lives of forty-nine innocent members of the LGBTQ community, many of whom were also people of color. In six days will be Juneteenth, the oldest known commemoration of the end of slavery in the United States, a holiday that has existed since 1865 and which far too few Americans are familiar with. If you’re in the central North Carolina region, you can also join in the Juneteenth Celebration at Historic Stagville in Durham, NC: https://www.facebook.com/Stagville/, or check to see if a similar interpretive event is happening in your area.

Please also take ten minutes to watch representatives of Biscayne National Park powerfully demonstrate what how what we do can play a role in putting all these things into context with the narrative of our history, our country, and our world, through a tribute to the victims of the Pulse Club Massacre:

Representation always matters.

Today I want to honor and thank all the interpreters who work tirelessly to ensure representation of all our community, who aren’t afraid to take a critical look at their exhibits, their hiring practices, their programs, and their outreach to see where they could improve, whose voices may not be being heard. Your work helps people understand the experiences of people who may live in very different versions of the same place, and it helps us grow, ourselves. It’s a difficult truth that the interpretive field isn’t populated with as much diversity as it should, and we need to make sure that as many people as possible can see themselves doing what we do, so I want to encourage all of us to either keep up the working, learning, and growing, or to have the courage to see where we can begin tackling a lack of representation from whatever point we find ourselves starting from.

What, and whom, and how, we represent matters.

 

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Partners, projects, working through issues and building consensus

By Joe Watts

Projects, whether they are about interpretation, design, mapping, or anything else, require attention to multiple levels of details. Moreover, they should always involve working with strategic partners. Concentrating only on one side of the details can be disastrous. Missing an opportunity to work with a partner can be damaging to the individual project and to projects in the future. The design can be great, but without buy-in from partners, you are doomed to failure.

Case in point, a recent series of posters developed for the Alabama Birding Trails project.

The first poster started straight-forwardly enough. Choose the 50 (it turned into 49, but that’s another story) birds of Alabama most commonly found here and create a poster. This had been done before. Simple, right?

Well, what really are the most common birds? How do you rank them and why? Simply based on numbers and ability to see them anywhere and you immediately begin to fill your precious space with European Starlings, House Sparrows and House Finches (all invasive species). Worse yet, you’ll certainly have to include Pigeons. And, if you’ve ever parked your car on a city street only to discover that the shade provided by the nice street tree is also a rest stop for these rats with wings, you know that including a pigeon is not the best way to endear casual bird fans to the intricacies of birdwatching!

The good news was that, with 49 species and working with partners from both birding groups in Alabama (the Alabama Ornithological Society and the Birmingham Audubon Society), we came up with a rationale for inclusion and a list of interesting bird species, not just the most common birds. The list included such common birds as American Robins and Blue Jays, but also birds important from a conservation standpoint such as Snowy Plovers and Least Terns. Robins and jays are everywhere; plovers and terns really occur only in a small part of Alabama along our coastline, but they are important for everyone to understand.

There were missed opportunities and there were birds that should have been included that were not, but mostly, the process we used to determine birds to include worked. There were a few quibbles here and there, for sure. But, the process worked because we included many of the people that might have had an issue with the poster otherwise. They had a voice in making the poster. They made it better. Everyone had, at least to a degree, ownership. So, when the time to find fault came (ie, the day after printing), the main partners were all happy with the product.

The lesson here: Inclusion. The more people you can involve in a project before completion (and, honestly, from the very beginning), the stronger the project will be. And, of course, the more bulletproof.

And the end of the story: the poster proved so popular that we received funding to develop two additional, smaller posters highlighting other birds found in Alabama. After working with those same partners, we developed a plan to include a Birds of Prey of Alabama and a Wading Birds of Alabama poster.

Since we worked so closely with partners, we were able to develop these lists quicker, and with more concrete reasoning, to explain why some birds were included and others were not. (Several people wished a rare bird for Alabama–the Saw-whet Owl–had been included. Others wondered why we included Oystercatchers and not Sandhill Cranes.) But, the research and cooperation with partners left a solid trail of evidence to explain both choices and, for the most part, offered a satisfying answer to the critics!

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The first in a series: The Birds of Alabama Poster

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Wading Birds of Alabama (this poster includes three birds not classified as waders, but often found near them)

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Birds of Prey: missing from this poster are several extremely uncommon birds, like the Saw-whet Owl and a rare hawk.

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Essence of Beaver – The Buck-Toothed Guru

by Doug Elliott
This post originally appeared on Doug Elliott’s blog

Down near the headwaters of Lake James the other day I saw lots of beaver sign. I love seeing their trails up and down the mud banks. The webbed hind feet are sometimes six inches from toe to heel. There were a number of scent mounds the beavers made by piling up small heaps of mud, twigs and grass and anointing them with an odiferous scent secretion called castoreum. I smelled one of these mounds. A pleasant, warm, musky, dark brown, leathery, mammalian aroma filled my senses. WOW! Essence of beaver! Quite a perfume.

The best way to see a beaver is to quietly wait near a lodge in the evening just before dark. A beaver’s first task upon leaving its lodge for an evening’s activities is a slow patrol around the pond to inspect the shoreline for intruders – perhaps a potential predator such as a bear, wolf, or other carnivore large enough to risk a beaver’s sharp incisors – or perhaps it could be a bumbling human like myself arriving late for the first feature of the evening beaver show. On a number of such occasions I have been the object of a beaver’s scrutiny. The first time it happened, I’ll never forget. The sun had just set behind a distant mountain and I was sneaking through the bushes hoping to slip behind the upturned roots of a fallen tree near the edge of the pond. I had my binoculars ready and I was hoping to get settled before the beavers emerged. As I crossed a clearing about fifteen feet from the water’s edge, a slowly swimming beaver materialized from behind the stump of a drowned tree. It was CLOSE, and it was swimming closer! I froze in mid-stride, trying my best to resemble a gnarled tree stump (with binoculars). With just its head and some of its back above the surface, the beaver was moving along parallel to the shore. When it came even with me, it paused. Then, like a toy ferry boat, it turned to face me. It swam closer and paused again, staring right at me. It lifted its nose and tried to scent the air. I stared back intensely. I held my breath and did not move. My legs muscles started to cramp. I gritted my teeth and held my position, determined not to even blink. As I stood there like a strained statue, looking deeply into those beady little beaver eyes, I realized that my psychic presence, that is, my stressed-out ego – that part of me that sees myself as separate from, rather than a part of, the environment – was probably much more disruptive to the peacefulness at the beaver pond than my mere physical presence. I knew I could fit in so much better if I could somehow soften the glare of this huge throbbing ego of mine. But how? I released my breath. I relaxed my eyes and softened my gaze. This felt better. I tried to release my thoughts and quiet the excited internal narrative rattling on in my busy little brain. I relaxed my leg muscles and allowed my body to float, ever so slowly, into a more comfortable position. The beaver just kept staring. It seemed like it was playing, “What’s wrong with this picture?” Something here just didn’t quite look right. Then KAPOW!! The tail came crashing down on the surface of the water, sounding like a combination rifle shot and belly flop. I about jumped out of my skin. Water splashed everywhere, and the beaver disappeared in the splash. I was so startled, that I completely lost my balance, and fell over into some brambles. The beaver surfaced a few seconds later. It was out a little further in the pond and it calmly surveyed the shore to see if the scene had changed.

Beavers are known for their ability to alter their environment with their dam building and tree-cutting. Here was another way. This beaver had actually altered my psychic environment and my consciousness as well. Not only had it induced me into the beginnings of a meditative experience, but with the help of this furry, buck-toothed psycho-drama coach, I had just acted out a personal existential metaphor — that of a startled being, falling out of control into the unknown. Life seems like that sometimes. This little flat-tailed guru transformed me from a poor imitation of a gnarled tree trunk into an embodiment of my true self, falling into a briar patch. With the help of this beaver, for a few short seconds, I had experienced eternity. I had been living purely in the moment. This living in the moment, or “being here now”, for practitioners of yoga, meditation, and other spiritual disciplines is the goal of years of devotion. This beaver brought me to that place with a mere tail slap. Not bad for a second’s work.

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Be the Critter Cam

By Cindy Carpenter

What a wonderful feeling it is when we discover something new and exciting, especially in a familiar place. Recently that happened to me in my own backyard, thanks to a trail camera. My husband Wade and I live on a wooded lot in lovely Transylvania County, North Carolina.  A few birthdays ago I gave Wade a trail camera, which he moves around from time to time. The camera has captured many a crow, deer, squirrel, occasional opossum, coyote, raccoon, even a bear’s butt. But never has this discovery tool done its job better than this spring, photographing activity around our property’s most popular critter hole.

This particular burrow is along a narrow trail on a steep slope, one side dropping to a rhododendron thicket and spring, the upper side shaded by mountain laurel. A buried rock supports the entrance’s ceiling.  Often the hole is covered with leaves, but when we notice it open we wonder what is in there. The first year’s camera photos revealed an opossum as occupant. Every animal that passed- a deer, raccoon, coyote, a cat- all stopped to sniff. So did I, and the smell coming out was horrible then.

A rather horrible cry came out of Wade a couple weeks ago while he was working on his laptop. I wondered for an instant what bad news had been sent, when he excitedly exclaimed “Baby foxes!! We have baby foxes in the critter hole!!” He was downloading nearly a week of photos from the trail camera. Over 3,000 of the motion-activated, mostly out- of- focus images revealed the activities of four baby gray foxes and their mother.

MOULTRIE DIGITAL GAME CAMERA

MOULTRIE DIGITAL GAME CAMERA

MOULTRIE DIGITAL GAME CAMERA

MOULTRIE DIGITAL GAME CAMERA

Most of the photos were of the kits playing, rolling around each other in front of the hole (no wonder the trail was hardened there and leaf free), nipping each other’s ears, playing with twigs. Now and then the mother brought food- large eggs held gently in her mouth (turkey?), unidentified shapes, one that appeared to show a white squirrel’s tail hanging out of her mouth. A male fox stopped by occasionally, too.  Stamped dates and times showed the family outside the burrow when I’d be drinking my morning tea at 6:00 a.m., getting ready for bed around 10:00 p.m. and almost any hour, day or night.

Now that I know the fox family is there, I listen for unfamiliar sounds. Last week, about 6:00 p.m., I was outside at the right time to hear an odd “yip yip” and rustling in the woods. I grabbed binoculars and walked down the yard toward the woods in time to pick up motion. Two kits walked across a log and nestled under a rhododendron. I watched them chew twigs and play with each other for several minutes. Soon a sharp “chi-chi” sound got their attention, and off they trotted, presumably to their mother.

A few mornings later while getting ready for work while the light was still dusky I happened to peer out a window at the perfect time to see the adult walking down the driveway. I moved my arm and she saw me. We locked stares; she seemed confused about what to do, then disappeared into the woods.  What an exciting way to start a day!

Saturday evening while closing our vegetable garden gate, I heard a loud sound I had never heard before, sharper and louder than a deer snort, was it a bear? Startled, I answered loudly with my best imitation and turned to the direction of the sound. In the last bit of light I could make out the shape of an adult fox walking up the driveway, looking back toward me. As I headed inside the house gently vocalizing my assurances to her, she barked several more times, now out of sight. I was so glad to once again be at the right place at the right time to see her.

Focused on plants, birds and insects in my nature explorations, I haven’t paid much attention to mammals. Our trail camera, this little window to the world of a growing fox family and the devoted, hard working mother who risks her life to feed it, is transforming my perspective of my own backyard.  It reveals the unseen and provokes new ponderings. Wouldn’t it be wonderful if all our interpretive efforts were as effective as a critter cam?

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Once an interpreter, always an interpreter…..

by Helena Uber-Wamble

Interpretation is a gift that can never be shut off. It is for those who are curious and who have the desire to communicate the wonders of the world around them. Recently, I attended a truck driving class and entered into an entirely different world of lingo. I had to learn about engine parts and how the air brake systems worked and where the air compressor was and what the curly wires behind the cab were for (which by the way, are super-important lines that control the air brake system). I studied the manual, practiced for the test and went over the truck and all its parts over and over again. I was sure I was ready to take on this challenge and take the test.

Then comes along the instructor. He was going to review with us, do a practice run of what was expected and what we should know when going through the test. The instructor went from the front of the truck to the engine compartment to the brake system. I intently listened to everything he had to say. I watched as he pointed out the items that we were to know and I was super-proud of myself for feeling familiar with the parts, until the brakes. The instructor said the airline comes into the “pancake” and then attaches to the …. Stop, stop right there, this really threw me. I asked the instructor to stop and explain what a pancake was — he simply said, “Oh yes, that is what the old timers called it, I am sorry. It is the brake chamber.” Whew, thank God that was a simple explanation and easily understandable—the chamber is kind of flat and round like a pancake, so it makes sense. We continued.

On we go to the “buds.” No, I didn’t read anything about buds in the book. Again I asked the instructor to explain what these were, and obviously now I know why they are named this. These are the two tires paired together under the trailer. Then the instructor continued down and around the truck until all the parts were covered. I was excited to learn not only the technical names, but also the names that different people called these parts. I was getting into the “trucker—lingo” – the interpretation – and it was cool.

Now what does this have to do with interpretation you ask? A Lot!

Dewlap on a lizard

Dewlap on a lizard


In order for us to really communicate and get our point across, we need to make sure our audience knows our lingo. When using our words in our programs we need to simply define them, explain what we mean and repeat ourselves often. Adults and children will remember the word or concept if we simply break things apart and repeat the message. Asking questions midway through the program also helps you to know that the audience is still with you.
When talking about animals that we have on site, it is very easy to point out the feature in front of us on that animal, like the dewlap on a lizard, or a turkey’s beard. When talking about plants, if they are close by, again take the time to point out the key features (if you can without harming the plant). Make things tangible and keep it sweet and simple. People will go away feeling that they have learned something and hopefully it will trigger a sense of wonder. They will come back because they can connect with you and understand your lingo. Enjoy your job, but remember not everyone is as lucky as you to “know your job.”

Refrigeration truck

A “reefer”?

In saying this, one day you may see me with a reefer. Don’t worry, it is legal in ALL states and police officers won’t question it. You see, a “reefer” in the trucker world is a refrigeration truck.

Keep learning, everyone – there is a world of interpretation just waiting for you!

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Doing Something That Matters

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UWA anthropology student teaching a family the importance of archaeology. (Photo: UWA student S. Browder)

A couple years ago the University of West Alabama, my place of employment, began a new marketing campaign.  Moving away from the old tag line “There is something about this place” to “Do something that matters”.  This a great line for both a university and an interpreter.  Our school’s profile is raised when students, staff and professors make a difference in their field, the local community or country.  With interpreters, our supervisors/stakeholders love it when our program brings in new people/revenue to our site.  Turning those red numbers into black and getting some great press around the event.  For a university, the increased attention helps to increase enrollment, making the institution for financially sound.  All of these reasons are great, but interpreters are wired for more than just the bottom line.

As interpreters, we are looking for more for than just increased revenue or a positive publication.  Every one of us wants to make a difference in the world.  It is one of the many reasons we choose this career.  How do we decide what makes a difference though?  Is it an internal dialogue or feeling?  Based on the reaction of others?  Better yet, when the manager or president says excellent job.  All of the above sounds good, but which is the answer?  My argument is for an internal feeling.  Over the past few weeks our museum has been busy making a difference in the local and regional community.  An 18th century fort site about 10 minutes away that we own had brand new grant funded interpretive signs installed by us with help from UWA students participating in an archaeological field school.  On April 22, the fruits of labor were harvested when the site was open to the community to come visit were the site director, museum director and students gave tours of the area.  More people came to the fort in that one day than had come in the 3 previous open houses combined.  The next week museum staff and students/professors of the biology honor society spent 3 days working to clean up the duck pond located in the middle of campus.  The water was clogged with algae and has trash scattered in it.  Manual labor was used to remove a portion of the algae, along with the trash in order to make campus cleaner. Those same biology students have now become invested in the project to rehabilitate the pond to making a direct impact on campus. In both of these projects students and staff say immediate returns on their investment of time and effort.  A great feeling for everyone involved in both projects.

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UWA NSM students & professors plus Museum staff work together to manually remove algae.  (Photo: UWA TriBeta student)

No extra money was earned for the university, students were not paid to help out, but a lot of positives came out of both of these projects.  People can now tour an 18th century fort site and learn about the past like never before in the area.  The duck pond will educated numerous college and grade school students about the life cycle of frogs, dragonflies, etc. along with how to combat pollution without using chemicals.  Each day at the work the interpreter inside me was happy with the hard done by everyone, because of how it will benefit so many people in the end.  It can safely be said that we all did something that matters to everyone.  Let’s go out and make a difference today, together.

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Smile and Wave

I’m sure many of you think you’ve heard it all. There’s nothing left that could possibly surprise you. When you work with the public as closely as interpreters do, it’s easy to become jaded pretty quickly. With so many interactions every day, you feel like you’ve seen and done it all. I myself thought that absolutely nothing could throw me off balance anymore. I work with kids and animals-what could possibly ruffle my feathers? But now and again, I get a pointed reminder that I’ve barely scratched the surface of the “interesting” visitor iceberg and that the interpretive life is full of surprises.

 

Sometimes, it’s a simple misunderstanding or a lack of knowledge. It can be hard to remember that not everyone has the same level of familiarity with the natural world as I do. One of my all-time favorites comes from another educator’s visitor experience. A gentleman had approached her and was questioning her as to the best way to remove a squirrel from his attic. He wanted to get it out “before it [laid] its eggs!” (A point of clarification for the non-biologists out there: squirrels, being mammals, do not lay eggs) Other times, it may be as simple as a child who has too much Animal Planet viewing time and not enough real world experience…

Educator: “What animal could drill through bark and threaten a tree?”

Student: “A hummingbird!”

Educator: “Ah, not quite! This animal does have wings and a long beak, but also pecks holes in the wood?”

Student: “A SQUIRREL!”

 

Many of our best moments here at the nature center come from our younger audience. Kids are always full of surprises and never seem to follow the script you have laid out in your head. For instance, when an educator here was covering geology in the form of pudding cups, cookies, and assorted treats, she made a classic mistake and asked a 5 year old an open ended question.

Educator: “These are gummy worms that are okay to eat. Should we eat real, live worms if we find them?”

5 yr old: “well YEAH!”

Never give a moose a muffin and never ask a 5 year old about eating worms. It won’t end well.

 

Although it can be more than a little exasperating at times, we need to remember to view these interactions with a smile and a sense of humor. For many visitors, questions that seem insane to us are quite genuine on their part. They want to share their thoughts and questions with us and learn from our experiences. So keep a smile on your face, remind yourself what a great Facebook post this’ll make, and enjoy the surprise!

 

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Don’t Forget YOU!

It’s Spring and things are ramping up at our centers! School groups are making their yearly pilgrimages to our sites, northerners and locals on spring break are popping in, and just around the corner is summer and everything it brings. YOU Blog

With our focus on those audiences in this busy time it can be easy to forget about YOU.  Just like our audiences have motivations for coming to our sites don’t forget to take advantage of those same motivations yourself to reap the benefits provided by our centers.  We often preach getting outside, connecting with water or playing to our audiences as a major health benefit, now its your turn! Each interpretive center has experiences that can be recharging for you during the spring/summer hustle, whether a midday walk on your trail, lunch next to the water, or quietly zoning out in front of an exhibit take advantage of this “me time” that our centers provide. Wishing YOU a great spring/summer!

 

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Process Revealed

You are a teacher. It doesn’t matter if you are a tour guide, a sign maker, a brochure author, a docent trainer, or a visitor greeter; you teach others about stuff. Important stuff. And sometimes stuff can get pretty complicated—for example, how would you tell a five year old about how a volcano works? A powerpoint lecture is not a good option. So instead, the vinegar and baking soda volcano, that time-honored demonstration that has been exhibited in countless science fairs through millennia– was born. Kids don’t get excited because you are explaining the difference between phreatomagmatic or phreatic eruptions (two of the types of eruptions), they are more interested in seeing stuff blow up (who isn’t?). And in the process of seeing stuff blow up—they learn something. Which is our main goal as a teacher.

So I’ve always been fascinated by demonstration areas in our parks and centers. In my observation, these are visited more often than the static exhibits. And I’m surprised that nature centers and parks don’t have more demonstration areas than they do—as it offers an opportunity for process revealed. In other words, showing how stuff works.

rain garden swale (gallo)

Take how water works in our landscape as an example. Most of the time, rain water falls at a time we are inside, and the water magically disappears into a complicated network of drain inlets, pipes, culverts, ditches, and ultimately—rivers and oceans. How can we reveal the process of water cycling even when water isn’t present? One way is through a series of interpretive water collection or conveyance demonstrations.

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Non-point source water pollution is a major concern by the U.S. EPA, which lists it as a priority problem that we all contribute towards. As a result, a number of best management practices, or water treatment techniques, have been developed to store and cleanse rainwater. Some pretty cool ones at that. These include green roofs, green walls, artistic rain gutters, rain barrels, cisterns, runnels, crafted drain grates, dry swales, pools, ponds…..the lists are exhaustive. It reveals the process of water falling on our properties and what happens to it, and they create very teachable moments for visitors. Maybe ones that they can incorporate into their own backyards.

rain garden swale 2 (gallo)

So as you walk around your facility, what are those potential teachable moments? Is that front parking lot conveying your mission statement? Can you set the tone for the experiences that lie ahead for the visitor? Can you describe the process behind what they see? Even the most mundane of functional site items (fences, recycling, walls, roofs, lighting) have the potential to be a teaching moment. How many can you see?

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