by Eli Strull
Studies show most people don’t read signs, but those that do will be the better for it at Graveyard Fields on the Blue Ridge Parkway. I was up there a few weeks ago and, being an interpreter, I pay attention to interpretive signs. Each one I saw impressed me.
Interpretive writing is not easy. I have done it for years and it is still challenging to be compelling, brief, make an impact, and tell a story. It becomes even harder when the audience includes anyone who visits a park and reads or can be read to. Still, the signs I saw did everything right. They had place-based context, interesting information, connections to people’s personal lives, and messages that were relevant and could appeal to a wide range of people. They were also eloquently worded and easy to understand. Attractive and accessible design elements tied it all together.
It is easy to take a good sign for granted, but when you have millions of visitors and no other way to reach most of them, a strong interpretive element could make the difference in meeting the goals of a site’s mission. It certainly enhanced my visit and I am grateful for it. Thank you, National Park Service, Blue Ridge Parkway Foundation, U.S. Forest Service, and all others involved in the effort.
While looking for pictures of the signs because I didn’t have a camera with me, I found this link about what I saw. It turns out they were installed just a year ago. I have been there many times over the years and it did not occur to me they were new. I think this is a testament to their ability to fit into the landscape—another important design feature!