By Pepe Chavez
Every time I teach a Certified Interpretive Guide Course is exciting to see excited faces about interpretation and better understand how to connect people with the resource in hope that they will care.
Last month I attended a session by my friend Brian Forist, he went on to explain that sometimes we should let people create their own themes along the interpretive program and what it looks like in his experience.
Interpreters are influencers! We try to create connections to influence people’s opinion and ultimately change behaviors. Wouldn’t it be great if we could do this by nodding out head like a genie out of a bottle?
This morning listening to a presenter about influencers he identified the “social influencers”. People that are not on a leadership position in any organizational chart but people look up to them. These are very powerful influencers since they are natural leaders and people will look for their approval or advise to make decisions.
If you want to become a better interpreter think about becoming and influencer yourself or interpret to the influencers so they can carry your message to places or people that you can’t.
1.- Identify the result you want and measure it. “Get better at some point” is not a measure. When you have measurable objectives you will be able to know what you are looking for and also when you get there.
2.- Find the behaviors you want to change. There are key moments when you can influence people to make a long-lasting impact. Take advantage of those moments and make them count.
There is a lot more to learn about this topic than the length of this post but keep this in mind. We are always influencing people around us, let’s start a conversation by replying to this post or on the Sunny Southeast Facebook page. How are you engaging people to drive change?