Often times I hear interpreters, especially young ones or new to the field saying “what do you mean why should they care?”
It is easy to believe that our audience cares for the resource as much as we do therefore they already know the value of it and they are as interested as we are. Sometimes that is true but very often it is not.
Interpreting simple objects and bring a greater appreciation for their tangible and intangible value is what we aim to achieve. I stumbled upon a TEDx video that is a great example on weaving stories, facts, science, tangibles and intangibles to make the audience care for an object that most people own and everyday we almost deem useless with the overtaking technology.
Take a look and use this as an exercise to identify tangibles, and intangibles. If Jake Weidmann was on a CIG course we would get raving reviews. Of course Jake cares about the resource because he is only one of twelve master penmen in the world and the youngest one by three decades!